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Hair, Joseph F.,

Essentials of marketing research [electronic resource] / Joseph F. Hair, Jr., University of South Alabama, Mary W. Celsi, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University. - Fourth edition. - New York, NY : McGraw-Hill Education, c2017. - xviii, 433 pages : illustrations ; 26 cm

Includes bibliographical references (pages 400-403) and indexes.

ISBN: 9780078112119

LCCN: 2016030404

Subjects--Topical Terms:
Marketing research.

Index Terms--Genre/Form:
Electronic books