MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02533cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17553497 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220825081322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121207s2014 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012047045 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073521503 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Donald R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc |
Donald R. Cooper, Florida Atlantic University, Pamela S. Schindler, Wittenberg University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
<a href="McGraw-Hill/Irwin,">McGraw-Hill/Irwin,</a> |
| Date of publication, distribution, etc |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 723 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
online resource |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The McGraw-Hill/Irwin series in operations and decision sciences business statistics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical (pages 630-651) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Business Research Methods, 12/e Part I Introduction to Business Research <br/>Chapter 1 Research in Business <br/>Chapter 2 Ethics in Business Research <br/>Chapter 3 Thinking Like a Researcher <br/>Chapter 4 The Research Process: An Overview <br/>Chapter 5 Clarifying the Research Question through Secondary Data and Exploration <br/>Part II The Design of Business Research <br/>Chapter 6 Research Design: An Overview <br/>Chapter 7 Qualitative Research <br/>Chapter 8 Observation Studies <br/>Chapter 9 Experiments <br/>Chapter 10 Surveys Part III The Sources and Collection of Data <br/>Chapter 11 Measurement Chapter 12 Measurement Scales <br/>Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions <br/>Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data <br/>Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically <br/>Chapter 16 Exploring, Displaying, and Examining Data <br/>Chapter 17 Hypothesis Testing Chapter 18 Measures of Association <br/>Chapter 19 Presenting Insights and Findings: Written Reports <br/>Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| General subdivision |
Research. |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schindler, Pamela S. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1JC6b6ipArMP9SzQXxZHiYzzyLOg5S2VY/view?usp=sharing">https://drive.google.com/file/d/1JC6b6ipArMP9SzQXxZHiYzzyLOg5S2VY/view?usp=sharing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
eBooks |
