MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01349cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17459767 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220907095303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s2014 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012037172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412991308 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412991307 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research |
| Medium |
[electronic resource] : |
| Remainder of title |
putting research into practice / |
| Statement of responsibility, etc |
Kenneth E. Clow, Karen E. James. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
<a href="SAGE,">SAGE,</a> |
| Date of publication, distribution, etc |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 521p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 468-480) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The role of marketing research<br/>The marketing research process<br/>Secondary data and research<br/>Qualitative research<br/>Observation research<br/>Survey research<br/>Experimental research<br/>Sampling procedures<br/>Measurement methods<br/>Marketing scales<br/>Questionnaire design<br/>Fundamental data analysis<br/>Analysis of differences and regression analysis<br/>Research reports and presentations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
James, Karen E. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1DMrBfyUvqPBAIwUebEuUTAgj3Q7QSTHu/view?usp=sharing">https://drive.google.com/file/d/1DMrBfyUvqPBAIwUebEuUTAgj3Q7QSTHu/view?usp=sharing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
eBooks |
