Includes bibliographical references (pages 321-323) and index.

pt. 1. Developing and administering questionnaires. An overview of the sample survey process
Designing effective questionnaires: basic guidelines
Developing survey questions
Using focus groups in the survey research process
pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion
The theoretical basis of sampling
Confidence intervals and basic hypothesis testing
Determining the sample size
Selecting and obtaining a representative sample
pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data
Testing the difference between means
Regression and correlation
Preparing an effective final report

"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--