Essentials of marketing research [electronic resource] / Joseph F. Hair, Jr., University of South Alabama, Mary W. Celsi, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University.

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Publication details: New York, NY : McGraw-Hill Education, c2017.Edition: Fourth editionDescription: xviii, 433 pages : illustrations ; 26 cmContent type:

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eBooks	Digital Library		Available

Includes bibliographical references (pages 400-403) and indexes.

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