Includes bibliographical references (p. [409]-433) and index.

Preface ix
Acknowledgments xiii
1 Building Theory from Case Study Research
1 (16)
2 Bridging the Chasm between Survey and Case Study Research
17 (24)
3 Storytelling Theory and Research
41 (44)
4 Creating Visual Narrative Art for Decoding Stories
85 (22)
5 Subjective and Confirmatory Personal Introspection
107 (22)
6 Overcoming the Illusion of Conscious Will and Self-Fabrication
129 (14)
7 Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self
143 (14)
8 Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies
157 (32)
9 Personal Exchanges, Social Behavior, Conversation Analysis, and Face-to-Face Talk
189 (18)
10 Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships
207 (18)
11 Case Study Research on Means-End Laddering Chains
225 (16)
12 Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories
241 (22)
13 Applying the Long Interview in Case Study Research
263 (28)
14 Tipping-Point Modeling in Case Study Research
291 (30)
15 Participant Observation Research in Organizational Behavior
321 (22)
16 Systems Thinking and System Dynamics Modeling
343 (16)
17 Fuzzy Set Social Science and Qualitative Comparative Analysis
359 (38)
18 Conclusions: Principles for Doing Case Study Research
397 (12)
References 409 (26)
Subject Index 435