Business research methods [electronic resource] / Donald R. Cooper, Florida Atlantic University, Pamela S. Schindler, Wittenberg University.
Series: The McGraw-Hill/Irwin series in operations and decision sciences business statisticsPublication details: New York, NY : McGraw-Hill/Irwin, c2014.Edition: 12th edDescription: xxvi, 723 pages : illustrations ; 29 cmContent type:- text
- computer
- online resource
- 9780073521503 (alk. paper)
| Item type | Current library | Call number | Status | Date due | Barcode | |
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eBooks
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Digital Library | Available |
Includes bibliographical (pages 630-651) and index.
Business Research Methods, 12/e Part I Introduction to Business Research
Chapter 1 Research in Business
Chapter 2 Ethics in Business Research
Chapter 3 Thinking Like a Researcher
Chapter 4 The Research Process: An Overview
Chapter 5 Clarifying the Research Question through Secondary Data and Exploration
Part II The Design of Business Research
Chapter 6 Research Design: An Overview
Chapter 7 Qualitative Research
Chapter 8 Observation Studies
Chapter 9 Experiments
Chapter 10 Surveys Part III The Sources and Collection of Data
Chapter 11 Measurement Chapter 12 Measurement Scales
Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions
Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data
Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically
Chapter 16 Exploring, Displaying, and Examining Data
Chapter 17 Hypothesis Testing Chapter 18 Measures of Association
Chapter 19 Presenting Insights and Findings: Written Reports
Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
