| 000 | 01349cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17459767 | ||
| 005 | 20220907095303.0 | ||
| 008 | 120911s2014 caua b 001 0 eng | ||
| 010 | _a2012037172 | ||
| 020 | _a9781412991308 (pbk.) | ||
| 020 | _a1412991307 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aEssentials of marketing research _h[electronic resource] : _bputting research into practice / _cKenneth E. Clow, Karen E. James. |
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2014. |
||
| 300 |
_axxii, 521p. : _bill. ; _c25 cm. |
||
| 336 | _atext | ||
| 337 | _acomputer | ||
| 338 | _aonline resource | ||
| 504 | _aIncludes bibliographical references (p. 468-480) and index. | ||
| 505 | _aThe role of marketing research The marketing research process Secondary data and research Qualitative research Observation research Survey research Experimental research Sampling procedures Measurement methods Marketing scales Questionnaire design Fundamental data analysis Analysis of differences and regression analysis Research reports and presentations | ||
| 650 | 0 | _aMarketing research. | |
| 655 | _aElectronic books | ||
| 700 | 1 | _aJames, Karen E. | |
| 856 | _uhttps://drive.google.com/file/d/1DMrBfyUvqPBAIwUebEuUTAgj3Q7QSTHu/view?usp=sharing | ||
| 942 |
_2lcc _cEBK |
||
| 999 |
_c51569 _d51569 |
||